The US Department of Agriculture (USDA) in Brazil launched the “#USFoodExperience” campaign with a dinner prepared by American chef James Briscione. The event, at the Caribé Gallery in São Paulo, was attened by renowned chefs, restaurant owners, food importers, media representatives and opinion leaders.

The goal of the “#USFoodExperience” is to promote the six culinary regions of the US by highlighting its ingredients and food preparations through a series of events. In addition to dinner, Chef James Briscione visited symbols of gastronomy in São Paulo, such as the Municipal and Pinheiros markets and CEAGESP, well-known bakeries and top restaurants. He also lectured masterclasses to students of gastronomy courses at Anhembi Morumbi, Estácio de Sá and Faculdade das Américas.

Besides serving as a chef in New York, James Briscione is Director of Culinary Development at the Institute of Culinary Education (ICE), a renowned institution with 30,000 graduates a year.