Brazilian luxury swimwear brand ViX is debuting its first west coast store at Fashion Island in Newport Beach, CA, their second US-based location. The boutique will showcase the complete ViX collection including ready-to-wear, shoes, bags and jewelry.
This will be the second US location for the brand, who debuted a store in Merrick Park, Coral Gables earlier this year. Like Merrick Park, Fashion Island is a lifestyle destination that is an ideal fit for the ViX customer. ViX currently has 10 stores throughout Brazil that serve as a one-stop shop for unique and distinguished resort and swim wear.
“It is an honor to be a part of the Fashion Island family. This opportunity provides a platform for our brand to expand beyond swimwear while showcasing the first ViX Lifestyle store on the West Coast,” said CEO and Founder Paula Hermanny (photo). “I look forward to sharing the full collection with our loyal customers and dres-sing them from head to toe.”
ViX Paula Hermanny’s proven formula of great fit, fashion-forward silhouettes and elegant details have made it a favorite among international fashion influencers like Miranda Kerr, Kate Middleton, Jessica Alba, Bella Hadid, Kate Moss and Gisele Bundchen. Her latest collection blends her sexy Brazilian roots with her casually elegant California style. ViX Paula Hermanny can be found in over 1000 specialty stores and luxury department stores in 28 countries.