Confidence in the opportunities the country offers to foreign investors set the tone of the panel “Investing in Brazil”, part of the Brazil Investment Forum 2017, which took place on May 30th-31st in São Paulo.Confidence in the opportunities the country offers to foreign investors set the tone of the panel “Investing in Brazil”, part of the Brazil Investment Forum 2017, which took place on May 30th-31st in São Paulo.
Entrepreneurs from various sectors whose companies enjoy decades-long presence in Brazil reinforced their focus on the long term as the driver of their investment decisions. The head of Fiat Chrysler for Latin America, Stefan Ketter, took the opportunity to make an invitation to all participants: “Everybody knows that investments must be anti-cyclical. If we want to join in the next cycle of Brazilian growth, this is the time to invest,” said the executive, who heads the company’s 150 plants worldwide.
“Brazil continues to consolidate itself every day as a particularly attractive country [for investments],” said Roberto Jaguaribe (photo), president of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). He reported that the country has already recorded US$ 30 billion in new foreign investment in the first months of 2017, and is expected to close the year among the top five countries with the highest levels of FDI attraction.
“We have opportunities in agribusiness, in the oil sector and in a number of other areas. There is a greater convergence of trade instruments, not only towards bringing the world to Brazil but also towards taking Brazil to the world, despite the turbulences we have faced in the last two years,” said the Apex president.
Siemens, which has had businesses in Brazil for over 150 years, is “prepared” for its next major investment cycle and will double activities over the next few years, said Paulo Ricardo Stark, CEO of Siemens Brazil. According to Stark, those with experience in investing in the country have no doubt that there is demand and opportunities for investments. “It’s a country that has a de facto democracy, a big domestic market, a fertile soil, mineral wealth and a strategic geographic position for the Americas.”
Anglo American Brazil CEO, Ruben Fernandes, praised the way Brazilians face their crises. The “speed at which it can reverse crises and look for results” is very healthy, the executive said. Specifically regarding Anglo American’s sector, i.e. mining, he praised the work the government has been doing to revamp the regulatory framework in order to attract investment. “Mining is one of the pillars of this country, since it supports other investments,” he said, noting that investment decisions in this sector are always long-term.