New York-based educational technology startup EduSynch (https:// edusynch.com) has closed a partnership with Guia do Estudante, the largest digital platform for students in Brazil. As part of Grupo Abril, Brazil’s largest publisher, Guia do Estudante is home to over 4 million visitors a month. The partnership is the first time that Guia has launched a digital product focused on training for English Language assessments, such as the TOEFL and IELTS. New York-based educational technology startup EduSynch (https:// edusynch.com) has closed a partnership with Guia do Estudante, the largest digital platform for students in Brazil. As part of Grupo Abril, Brazil’s largest publisher, Guia do Estudante is home to over 4 million visitors a month. The partnership is the first time that Guia has launched a digital product focused on training for English Language assessments, such as the TOEFL and IELTS.

The freemium platform, called “GE-Play Inglês” (Guia do Estudante Play Inglês – http://guiadoestudante.abril.com.br/ge-play-ingles/), is part of a new digital strategy put in place by Abril earlier this year to create a centralized and resource-rich hub for students looking to prepare for different exams.

This hub, called GE-Play (Guia do Estudante Play), currently includes 2 tools:

A platform designed to help students prepare for the ENEM (the Brazilian SAT equivalent).

A platform to help students prepare for English language exams like the TOEFL and IELTS (powered by EduSynch).

GE-Play will be adding additional platforms in the coming months, including courses on how to structure and write essays (in Portuguese) as well as vocational training for young professionals.

As the first major institutional adoption of the EduSynch platform, this partnership represents a large opportunity for the fast-growing startup. “We’re very excited about this partnership,” said EduSynch Founder and CEO Sean Kilachand. “We believe that together, Guia [do Estudante] and EduSynch have a truly unique opportunity to improve students’ lives in Brazil by giving them the opportunity to access higher levels of education and eventually get better jobs.”

EduSync Chairman Kartik Kilachand says, “Given the significant traction EduSynch has gotten in Brazil in a very short time span, we are now looking to introduce EduSynch in India, targeting the ITO/ BPO industry which employs 3.7 million people.”

The partnership between EduSynch and Grupo Abril underscores the increasing interest amongst the growing middle class population of BRICS countries to improve their English and learn how to prepare for English language exams that can significantly impact an individual’s future, both academically and professionally.