Euromonitor International released its annual Top City Destinations Ranking, covering 100 of the world’s leading cities in terms of international tourist arrivals. This year’s report includes forecast data up to 2025 and incorporates future travel trends to give further insight on how travel trends are borne out of the opportunities and challenges that cities face.
According to the report, Hong Kong was the most visited city in the world, benefiting from its strategic location and relationship with China, followed by Bangkok, which has overtaken London in 2015. Asian cities dominate the global destination rankings thanks to the inexorable rise of Chinese outbound tourism. In 2010, 34 cities from Asia Pacific were present in Euromonitor International’s ranking. This jumped to 41 cities in 2017 and is expected to grow to 47 c-ties in 2025.
On the contrary, the performance of European cities has been hampered by several events in recent years, including the Eurozone and migrants crisis, as well as Brexit and terrorist attacks.
The plans towards stronger border controls might weight heavily on America’s performance as well. Although seeing positive growth, US arrivals witnessed a slowdown in 2016 due to a strong dollar and political uncertainty surrounding the US elections.
New York, the most visited city in America and the only US city in the top ten most visited city ranking, has revised its 2017 forecast expecting a potential fall of 300,000 visitors, as a worst case scenario.
In South America, Rio de Janeiro continues to be the most popular destination. While the position in the ranking remained, the number of visitors saw a slight decrease: from 2.3 million in the 2016 survey to 2.253 million this year. Just like last year, Rio continues to be the only Brazilian city in the list of the world’s 100 most sought-after destinations. The only two other South American cities in the ranking were Buenos Aires and Lima.
The top ten most visited cities are:
1. Hong Kong;
8. New York;
10. Kuala Lumpur.
Source: Euromonitor International