NaturaBrasil was named winner of Cosmetic Executive Women (CEW) Beauty Insider’s Excellence in Sustainability Award. It recognizes a beauty brand that seeks to reduce its environmental impact and has moved further toward the goal of sustainability in multiple facets of its business.

The criteria for this award are based upon the four science-based sustainability principles promoted by the international network of non-profits, The Natural Step. Candidates must demonstrate measurable changes that have been implemented within the past three years.

How a brand helps to reduce the use of fossil fuels and mined materials;

How a brand reduces introduction of non-biodegradable materials to the environment;

How a brand helps to reduce the loss or damage to natural resources;

How a brand demonstrates consideration for people’s needs and rights, in the company, supply chain, and the communities in which it operates.

“Natura strongly believes in the transformational power of the beauty industry, with the use of technology and network innovation to develop solutions that promote environmental and social change. We encourage people to turn enterprise into an opportunity to create positive impact within four sectors: economic, social, environmental, and cultural,” says Roger Schmid, Global Sustainability Advisor at NaturaBrasil.

The brand is known for the quality of its beauty products and its commitment to transparency, sustainability and the promotion of well-being. What started in 1969 as a single store in São Paulo has grown into Brazil’s largest beauty brand and a major force in beauty throughout Latin America. It expanded into the US market in 2017.