Once a year, New York becomes green and yellow to celebrate the Brazilian culture and spirit. The most anticipated party of the year, BR Day NY, will take place on September 2nd, Labor Day weekend, from 11am to 6pm, at 6th Avenue, in the heart of Manhattan.

This sensational celebration is one of the largest public events in New York City’s official summer calendar. It has a multicultural audience of Brazilians who live in different regions of the United States and many other admirers of the Brazilian culture. For 32 years, they have gotten together to celebrate the Independence of Brazil with music, dance, food and the warmth of the Brazilian people.

The event was created in 1984 at 46th Street (also known as Little Brazil) by the entrepreneur João de Matos, who is still

the producer of the event. As the years passed by the number of people who attended the festivities grew so much that it had to be moved and expanded to its current location.

 

This year BR Day NY celebrates its 34th edition expecting to gather more than 1 million people who will enjoy free concerts from a gold team of artists coming direct from Brazil. The Brazilian rock band Paralamas do Sucesso, the country duo Matheus & Kauan, the music producer Dennis along with the guests Tony Garrido and Mc Koringa, and the winner of The Voice Brasil Kids, Eduarda Brasil. The TV host Ana Furtado will present the shows for the first time.

“Certainly, this is the biggest celebration of the Brazilian community in the United States. It’s a gigantic party and it will be a privilege to be part of that this year. We’re super excited”, says João Barone, drummer of Paralamas do Sucesso.

“I will play classic funk, hits, and a mixture of rhythms such as country, pop, rock, samba … It is like our country, a mixture that embraces and talks to everyone”, announces Dennis. “I hope to find joy, I hope people get together, play, jump, dance, raise their arm and go down to the floor”, add him.

BR Day NY is an opportunity not only to enjoy big names of the Brazilian music, but also the delicious Brazilian cuisine at food booths from several regions of the country spread along 6th Avenue and 46th Street, Little Brazil.

BR Day NY is co-produced by the entrepreneur João de Matos, The Brasilians Newspaper and TV Globo. For mo-re information go to the festival website, visit: www.brazilianday.com

KARINE PORCEL
Jornalist
karinethebrasilians@gmail.com