The fatigue caused by excessive screen time, notifications, and constant connections has directly influenced the behavior of Brazilian travelers. Increasingly, vacations are ceasing to be associated with hyperconnectivity and are becoming a necessary break for mental balance, rest, and reconnection with nature. In this scenario, the so-called “digital detox” is consolidating itself as one of the main trends in tourism in the country.
A survey by the Ministry of Tourism reveals that 36% of Brazilians have been seeking experiences that prioritize silence, contemplation, and direct contact with natural environments. The survey reinforces Brazil’s potential as a strategic destination for this type of travel, thanks to its biodiversity, territorial extension, and diverse landscapes.
With policies focused on strengthening sustainable tourism and promoting ecotourism, the Ministry of Tourism has encouraged the creation and promotion of itineraries that prioritize sensory experiences and well-being. The aim is to stimulate travel where technology takes a backseat, making room for simpler and more profound experiences capable of promoting physical and mental rest.
In different regions of the country, destinations stand out precisely for offering this planned disconnection. In the North, the municipality of Novo Airão, in Amazonas, emerges as a gateway to the Anavilhanas archipelago, on the Rio Negro. With more than 400 islands, the region invites visitors to slow down by observing the fauna, the rhythm of the waters, and the white sand beaches that emerge during the river’s low tide, in an environment strongly integrated with the Amazon rainforest.
In the south of Brazil, Urubici, in Santa Catarina, attracts travelers seeking isolation combined with comfort. Located in the Serra Catarinense mountain range, the city is characterized by canyons, mountains, and araucaria trees, as well as low temperatures that reinforce the feeling of refuge. The destination is establishing itself as a niche tourism hub, geared towards those who value extended stays and immersion in the natural landscape.
Further south, Visconde de Mauá, on the border between Rio de Janeiro and Minas Gerais, combines a mountain climate, regional cuisine, and preserved natural scenery. Waterfalls, trails, and chalets surrounded by greenery define the rhythm of the locality, where silence and privacy prevail over the logic of constant sharing on social media.
In the Northeast of Brazil, the village of Caraíva, on the southern coast of Bahia, maintains a way of life marked by simplicity and respect for local traditions. Without paved streets and with discreet public lighting, the destination preserves starry nights and a rustic atmosphere, where the meeting of the river and the sea becomes a central part of the tourist experience and the cultural identity of the region.
In the Midwest, Nobres, in Mato Grosso, is a benchmark in ecotourism and low-impact tourism. Known for its crystal-clear waters and the possibility of floating in rivers with bluish hues, the city focuses on environmental education and the contemplation of nature as the cornerstones of tourism development, while maintaining the charm of a small and preserved village.
According to the Ministry of Tourism, these examples represent only a fraction of Brazil’s potential for nature tourism and wellness-focused travel. The ministry continues to work on structuring and promoting hundreds of destinations in all regions of the country, reinforcing Brazil as one of the main global settings for those seeking to slow down and experience authentic moments in contact with the environment.
Source: brasil247.com