Although internationally famous as a destination for nature tourism, Brazil is also a powerhouse on the cultural tourism segment, ranking 8th in the world in terms of cultural potential according to the World Economic Forum. In a recent report, the WEF highlighted Brazil’s diverse offer of sporting events, business tourism activities and folklore of the different Brazilian regions as the main attractions.

Learn more about five of Brazil’s main cultural attractions.

• Paraty International Literary Festival: Visitors to the event can stroll through the streets of the historic centre, the home to several literary debates between authors and the public. In addition to contact with household names in Brazilian literature, visitors to Paraty (a bucolic city on the coast of Rio de Janeiro) also have the chance to take a tour through Brazil’s history: such as the Morro do Forte, a military stronghold built during the colonial period.

• Parintins Festival: The richness of Brazilian folklore, with strong influences from indigenous culture, is exalted in Amazonas every July at the Parintins festival and its celebration of the Boi-Bumbá, a mythological ox. The festivities run for three days, and the festival’s iconic parade tells the story of the death and resurrection of the Boi.

• Oktoberfest: The traditional German festivity is reenacted every October in Blumenal (Santa Catarina) by descendants of German immigrants who arrived in the country in the early 19th century.

• Cavalhada: A celebration of strong Portuguese influence, is one of the most traditional festivities in the city of Pirenópolis (Goiás). The event lasts for three days. The horse riding parade, which takes place in the middle of the historic section of the city, reenacts a battle between two armies of medieval knights.

• São João: Campi-na Grande, a city in Paraíba, hosts one of the country’s biggest São João parties. The festivities, also called Festas Juninas (“June Festivals”), celebrate Brazilian northeastern culture and welcome visitors with massive amounts of forró music, quadrilha square dances and traditional foods and drinks.


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The Brasilians